Academic Librarianship and Information Research - Articles List

Academic Librarianship and Information Research

Keywords = Marketing Mix

Number of Articles: 2

Comparison of the Application of Client-Marketing Marketing Blend in Kermanshah University Libraries (Case Study: Razi University Students and Kermanshah University of Medical Sciences)

Volume 52, Issue 3, Autumn 2018, Pages 141-168

10.22059/jlib.2019.265026.1356

Afsane Jafari, Mahmoud moradi, Amin Zare

Branding capabilities in information and knowledge services, applying grounded theory

Volume 48, Issue 2, Summer 2014, Pages 201-241

10.22059/jlib.2014.53026

Farzane sahli, Mohammad Reza Esmaili Givi

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