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Author = Rojuee, morteza
Number of Articles: 2
The impact of brand equity on buyer behavior reactions of academic books: the mediating role of trust and brand identity (case study: SAMT publications)

Volume 51, Issue 3, September 2016, Pages 65-70

10.22059/jlib.2016.61271

morteza Rojuee

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Analyzing Factors Affecting on Internet Marketing Success in Selling E-books

Volume 49, Issue 2, July 2015, Pages 255-275

10.22059/jlib.2015.56986

Morteza Rojuee; Mastooreh Ezzatzadeh; Somayyeh Saeedi

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