Purpose: The Purpose of this paper is formulating strategy for “Sama”, an Iranian E-publisher, to make its business more profitable in a Fledgling industry and design a business model in order to implement this model in “Sama”. Methodology: In this study, using the action research method and forming focus groups, all factors of “Sama” success in E-book market were examined and finally the strategy canvas that represent a competitive advantage has been designed. Findings: "Sama" business model as one of the leading Iranian electronic publishers was designed in order to create innovations in its business model and focus on non-customers (a large part of the population) instead of usual customers.
sabernaeemi, E., & abooyee ardakan, M. (2017). Designing Business model for publishing E-book in “Sama” publishing.. Academic Librarianship and Information Research, 51(3), 37-61. doi: 10.22059/jlib.2016.61266
MLA
elmira sabernaeemi; mohammad abooyee ardakan. "Designing Business model for publishing E-book in “Sama” publishing.". Academic Librarianship and Information Research, 51, 3, 2017, 37-61. doi: 10.22059/jlib.2016.61266
HARVARD
sabernaeemi, E., abooyee ardakan, M. (2017). 'Designing Business model for publishing E-book in “Sama” publishing.', Academic Librarianship and Information Research, 51(3), pp. 37-61. doi: 10.22059/jlib.2016.61266
VANCOUVER
sabernaeemi, E., abooyee ardakan, M. Designing Business model for publishing E-book in “Sama” publishing.. Academic Librarianship and Information Research, 2017; 51(3): 37-61. doi: 10.22059/jlib.2016.61266
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