Analysis of Educational Themes in Mobile Social Networks: A Case Study of Channels Related to the Education of Children and Adolescents in the Telegram Social Network

Document Type : Research Paper


Department of Knowledge and Information Science, faculty of Education and Psychology, University of Tabriz,Tabriz, Iran


Objective: The present research was conducted with the aim of analyzing the educational themes in the channels related to the education of children and adolescents in the Telegram social network. Providing a model for managers of virtual social network channels to post messages is one of the other goals of this research.
Methods: This research was carried out using the method of quantitative and qualitative content analysis and cybermetrics, which was checked using a checklist made by the researcher. The statistical population of this research includes three popular channels in the field of child and adolescent education taken from the lifestyle section of the Telegramers site. The statistical sample was a six-month survey of these same channels. The data were entered in Excel using observation and review tools, then were analyzed using Excel and SPSS20 software.
Results: The findings showed that there is a direct relationship between the number of messages posted in the channels and the number of members of that channel. Also, other results showed that the use of many different formats in Telegram social network channel messages, the use of intellectual references for the content, and the originality of the content were effective in attracting members of Telegram educational channels. Other findings of this research showed that if every channel post its messages on a topic that is the main focus of that channel, it will be more successful in attracting the audience. Among the other findings of this research, we can mention the superiori-ty of the clear and serious content posts (compared to humorous content) (This type of content has a higher penetration rate among users). In addition, based on the results of this research, no relationship was observed between the number of members and the penetration rate of these channels. Other results of this research showed that the advertisements posted in the studied Telegram channels are not completely related to the topic of the channel, and in these channels, there are more national and international occasions (such as historical events, such as Father's Day) than others. Also Social events (such as daily news) have been used.
Conclusions: In this research, while presenting an accurate and well-founded view of the activities carried out on the level of the Telegram social networks in the field of education, some effective factors in attracting the audience and the detailed structure of the topic presented in this platform have been pointed out.


60 percent of Iranian Telegram users spend their time on entertainment. (2015). Mehr News Agency website. [in Persian].
Akhavan-Malairi, F., Noghani, M. & Mazloum Khorasani, M. (2013). Virtual social networks and happiness. Media and Culture, Research Institute of Humanities and Cultural Studies, 4(2),1-24. [in Persian].
Allah Karami, A., & Almasi, H. (2015). Comparative and Investigative Study of Viber and WhatsApp Capabilities in Higher Education. Technology of Instruction and Learning, 1(3), 37-55. [in Persian].
Bashir, H., & Afrasiabi, M. S. (2012). Internet Social Networks and Youth Life Style: A Case Study of the Largest Iranians' Virtual Community. Journal of Iranian Cultural Research, 5(1), 31-62. [in Persian].
BBC. (2004). How have computers, e-mail, and mobile phones changed your life?
Buijzen, M. & Valkenburg, P. M. (2003). The unintended effects of television advertising a parent-child survey. Communication Research, 30(5), 483-503.
Castells, M. (2010). Information Age: The Power of Identity, translated by Hassan Chavoshian. Tehran, Entesharate-Tarhe-No. [in Persian].
Chen, X., Siu, K. & Wai, M. (2015). Smart Communication in the Context of Lifestyle Transformation: A Case Study of Smartphone User Behaviour among Hong Kong’s Young. The International Journal of Interdisciplinary Studies in Communication, 9.
Counts, S., & Fisher, K. E. (2008, January). Mobile social networking: An information grounds perspective. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (pp. 153-153). IEEE.
Creswell, J. W. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research. (4 ed.), Boston, MA: Pearson Education, Limited.
Fars News. (2019). The number of Persian speaking users on Telegram, Instagram and Twitter. Fars News Agency. [in Persian].
Fathi, S., Vothoqi, M., & Salmani, G. (2013). Examining the relationship between the use of virtual social networks and the lifestyle of young people (a case study of Khalkhal youth). Sociological Studies of Youth, 4(13), 69-88. [in Persian].
Hisiao, M.H., & Chen, L.-C. (2015). Smart phone demand: An empirical study on the relationships between phone handest, internet access, and mobile services. Telematics and informatic, 32(1), 158-168.
Hoseini, M.Saghafi, F., & Aghayi, E. (2019). A multidimensional model of knowledge sharing behavior in mobile social networks.  Kybernetes, 48(5), 906-929.
Hu, X., Chu, T. H., Leung, V. C., Ngai, E. C. H., Kruchten, P., & Chan, H. C. (2015). A survey on mobile social networks: Applications, platforms, system architectures, and future research directions. IEEE Communications Surveys & Tutorials, 17(3), 1557-1581.
Kermani, H. (2019). The Ubiquitization of Telegram: Analyzing uses and gratifications of Telegram in Iran. Sociological Review, 26(1), 191-220. [in Persian].
Lee, J. & Lee, H. (2010). The computer-Mediated Communication Network: Exploring the Linkage between the Online Community and Social Capital, New Media and Society, 12 (5): 711-727.
Lou, C., Tandoc, E. C., Hong, L. X., Pong, X. Y., Lye, W. X., & Sng, N. G. (2021). When Motivations Meet Affordances: News Consumption on Telegram. Journalism Studies, 22(7), 934-952.
Mackey, A., & Grass, S. M. (2005). Second language research: Methodology and design. Mahwah. NJ: Lawrence Erlbaum Associates.
Manteghi, M (2007). Dependence to Monile SMS. Psychology and Information, 2, 32-36. [in Persian].
Qaseminejad, A., Nasrollahi, M. (2022). The Policies and Methods of Attracting Communicatees in Cyber-Social Networks, The Study Case of Telegram Popular Farsi Channels. Journal of Culture-Communication Studies, 23(57), 63-89. [in Persian].
Qiu, T., Chen, B., Sangaiah, A. K., Ma, J., & Huang, R. (2017). A survey of mobile social networks: Applications, social characteristics, and challenges. IEEE Systems Journal, 12(4), 3932-3947.
Sai, A. M. V. V., & Li, Y. (2020). A survey on privacy issues in mobile social networks. IEEE Access, 8, 130906-130921.
Samari-Safa, J., & Kadkhoda-Hoseini, Z. (2016). The effect of using virtual social networks on the lifestyle of young people. Daniesh-E-Entezami, 6(19), 39-23. [in Persian].
Shaygan Mehr, A., & Hazratian, F. (2016). Evaluation of health literacy among young people who use the Telegram social network with other young people, Health literacy, 2(4), 216-222. [in Persian].
Telegram Messenger official website.