Assessing the Effectiveness of Information Services Marketing at Allameh Tabataba'i University's Central Digital Library

Volume 58, Issue 2, June 2024, Pages 29-46

10.22059/jlib.2024.374777.1735

Seiedeh Zeinab Hosseini; Mehdi Alipour Hafezi; Esmat Momeni; Mitra Samiei

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Identify and Ranking the Factors Affecting Optimal Marketing Services of Regional Information Center for Science and Technology

Volume 52, Issue 3, December 2018, Pages 119-139

10.22059/jlib.2019.264493.1352

Hassan Moghaddaszadeh

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Comparison of the Application of Client-Marketing Marketing Blend in Kermanshah University Libraries (Case Study: Razi University Students and Kermanshah University of Medical Sciences)

Volume 52, Issue 3, December 2018, Pages 141-168

10.22059/jlib.2019.265026.1356

Afsane Jafari; Mahmoud moradi; Amin Zare

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SWOT analysis and strategic positioning of the National Library of IRI in the frame of 'marketing: production'

Volume 49, Issue 1, April 2015, Pages 55-78

10.22059/jlib.2015.56963

Mohammad Reza Esmaili Givi; Nader Naghshine; Farzane Sahli

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A Survey Study Marketing Process in the University Libraries of Isfahan City Based on 7P

Volume 47, Issue 4, January 2014, Pages 415-430

10.22059/jlib.2013.51133

Ahmad Shabani; Noushin Emadi; Morteza Mohammadi Ostani; Nahid Soleymani

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Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities

Volume 45, Issue 2, July 2011, Pages 77-96

F Nooshinfar; S Ziyaie

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An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit

Volume 44, Issue 2, July 2010, Pages 93-111

yaghoub Norouzi; Hamid Arablou

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