Keywords = Marketing
SWOT analysis and strategic positioning of the National Library of IRI in the frame of 'marketing: production'

Volume 49, Issue 1, April 2015, Pages 55-78

10.22059/jlib.2015.56963

Mohammad Reza Esmaili Givi; Nader Naghshine; Farzane Sahli


A Survey Study Marketing Process in the University Libraries of Isfahan City Based on 7P

Volume 47, Issue 4, January 2014, Pages 415-430

10.22059/jlib.2013.51133

Ahmad Shabani; Noushin Emadi; Morteza Mohammadi Ostani; Nahid Soleymani