Academic Librarianship and Information Research

Assessing the Effectiveness of Information Services Marketing at Allameh Tabataba'i University's Central Digital Library

Volume 58, Issue 2, Spring 2024, Pages 29-46

10.22059/jlib.2024.374777.1735

Seiedeh Zeinab Hosseini, Mehdi Alipour Hafezi, Esmat Momeni, Mitra Samiei

• View Article
• PDF 869.67 K

Identify and Ranking the Factors Affecting Optimal Marketing Services of Regional Information Center for Science and Technology

Volume 52, Issue 3, Autumn 2018, Pages 119-139

10.22059/jlib.2019.264493.1352

Hassan Moghaddaszadeh

• View Article
• PDF 640.81 K

Comparison of the Application of Client-Marketing Marketing Blend in Kermanshah University Libraries (Case Study: Razi University Students and Kermanshah University of Medical Sciences)

Volume 52, Issue 3, Autumn 2018, Pages 141-168

10.22059/jlib.2019.265026.1356

Afsane Jafari, Mahmoud moradi, Amin Zare

• View Article
• PDF 962.05 K

SWOT analysis and strategic positioning of the National Library of IRI in the frame of 'marketing: production'

Volume 49, Issue 1, Spring 2015, Pages 55-78

10.22059/jlib.2015.56963

Mohammad Reza Esmaili Givi, Nader Naghshine, Farzane Sahli

• View Article
• PDF 908.38 K

A Survey Study Marketing Process in the University Libraries of Isfahan City Based on 7P

Volume 47, Issue 4, Winter 2014, Pages 415-430

10.22059/jlib.2013.51133

Ahmad Shabani, Noushin Emadi, Morteza Mohammadi Ostani, Nahid Soleymani

• View Article
• PDF 291.65 K

Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities

Volume 45, Issue 2, Summer 2011, Pages 77-96

F Nooshinfar, S Ziyaie

• View Article
• PDF 351.29 K

An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit

Volume 44, Issue 2, Summer 2010, Pages 93-111

yaghoub Norouzi, Hamid Arablou

• View Article
• PDF 311.81 K