Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities.
Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultations for data collection.
Findings: The investigation demonstrated that the website studied do not employ a high level of marketing techniques. The deployment of such techniques is comparatively better in the state universities than private universities
Nooshinfar, F. and Ziyaie, S. (2011). Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Academic Librarianship and Information Research, 45(2), 77-96.
MLA
Nooshinfar, F. , and Ziyaie, S. . "Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities", Academic Librarianship and Information Research, 45, 2, 2011, 77-96.
HARVARD
Nooshinfar, F., Ziyaie, S. (2011). 'Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities', Academic Librarianship and Information Research, 45(2), pp. 77-96.
CHICAGO
F. Nooshinfar and S. Ziyaie, "Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities," Academic Librarianship and Information Research, 45 2 (2011): 77-96,
VANCOUVER
Nooshinfar, F., Ziyaie, S. Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Academic Librarianship and Information Research, 2011; 45(2): 77-96.
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