Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities.
Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultations for data collection.
Findings: The investigation demonstrated that the website studied do not employ a high level of marketing techniques. The deployment of such techniques is comparatively better in the state universities than private universities
Nooshinfar, F., & Ziyaie, S. (2011). Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Academic Librarianship and Information Research, 45(2), 77-96.
MLA
F Nooshinfar; S Ziyaie. "Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities", Academic Librarianship and Information Research, 45, 2, 2011, 77-96.
HARVARD
Nooshinfar, F., Ziyaie, S. (2011). 'Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities', Academic Librarianship and Information Research, 45(2), pp. 77-96.
VANCOUVER
Nooshinfar, F., Ziyaie, S. Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Academic Librarianship and Information Research, 2011; 45(2): 77-96.
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