Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities.
Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultations for data collection.
Findings: The investigation demonstrated that the website studied do not employ a high level of marketing techniques. The deployment of such techniques is comparatively better in the state universities than private universities
Nooshinfar, F. & Ziyaie, S. (2011). Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Academic Librarianship and Information Research, 45(2), 77–96.
MLA
Nooshinfar, F., & Ziyaie, S. "Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities", Academic Librarianship and Information Research, 45, 2, 2011, 77–96.
HARVARD
Nooshinfar, F., & Ziyaie, S. (2011). 'Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities', Academic Librarianship and Information Research, 45(2), pp. 77–96.
CHICAGO
Nooshinfar, F. & Ziyaie, S., "Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities." Academic Librarianship and Information Research, 45 2 (2011): 77–96,
VANCOUVER
Nooshinfar F., Ziyaie S. Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities. Acad. Librariansh. Info. Res. 2011;45(2):77–96 (In Persian).
