عنوان مقاله English
نویسندگان English
Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities.
Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultations for data collection.
Findings: The investigation demonstrated that the website studied do not employ a high level of marketing techniques. The deployment of such techniques is comparatively better in the state universities than private universities
کلیدواژهها English
