نویسندگان
1 استادیار دانشیار گروه کتابداری و اطلاع رسانی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران
2 دانشجوی دکتری گروه کتابداری و اطلاع رسانی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران؛
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities.
Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultations for data collection.
Findings: The investigation demonstrated that the website studied do not employ a high level of marketing techniques. The deployment of such techniques is comparatively better in the state universities than private universities
کلیدواژه‌ها [English]
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